Style Guide - Catherine Lunardon

This is Poppins Title REM 6

This is Poppins Title REM 5

This is Poppins Title REM 4

This is Kaushun Text Title REM 3

This is Dancing Script Title REM 3

This is QUESTRIAL body text REM 2

This is PROMPT body text REM 2

This is Poppins Title REM 3

This is Poppins Title REM 2.5

This is Poppins Title REM 2

This is Poppins Title REM 1.75

This is Poppins Title REM 1.5

This is poppins body text

This is Montagu Slab 64px medium

Write the nonficiton book you were menat to write.

This is Figtree body text REM 2. Write the book that you were born to write.

A book changes lives.

This is FIGTREE BOLD 24 PX

Why it works: Montagu Slab packs a bold, playful punch with its tall x-height and swooping terminals, making it a great headline font. Figtree’s crisp, clean, geometric forms make it great for paragraph text, or usage in web and mobile apps. It shares some of the same light-hearted, friendly qualities as Montagu Slab, making the pair a good duo for personable brands that have a dash of wit in their brand voice.

This is Calistoga Title REM 4 (64px)

This is IBM plex sans light body text REM 2 (32 px)

Classification: Contemporary, Sophisticated

Why it works: Calistoga’s rounded serifs and narrow footprint give a friendly yet sophisticated feel, and pairs perfectly with IBM Plex Sans’ matching footprint. IBM Plex Sans serves as a highly-legible yet approachable paragraph text typeface.

This is Epilogue semi bold Title REM 4

Write a nonfiction book

that changes lives.

Write a book that changes lives.

This is Barlow body text REM 2

I love this cute text! So fun.

Classification: Friendly, Quirky

Why it works: Epilogue’s variable nature and unique quirks give it a friendly personality and creates nice contrast with the narrow footprint of Barlow.

If you want a great site,

This is Prata title REM 4

Write a nonfiction book that smiles at you.

This is manrope body text REM 2 (32 px) light b

Classification: Elegant, Friendly

Why it works: The contrasting thick and thin strokes of Prata make it an excellent choice for conveying elegance in your headlines. When paired with the light weight of Manrope, that delicacy carries through the paragraph text as well.

This is Josefin sans Title 65 px semi boold

Clarify Your Message

and Grow Your Business

This is Josefin sans body text at rem 2, normal

We’ll help you take the guesswork out of marketing

This is open sans sans body text at rem 2, normal

We’ll help you take the guesswork out of marketing so

This is Montserrat 65 px semi BOLD

This is Lora Title rem 3 normal

This is DANCING Script Title rem 3 normal

This is QUESTRIAL body text REM 2….THIS IS ALL CAPS…. blah blah The old cat jumped on top of the door and was very hungry when it saw the mouse. I want to get my own house ha, ha, the world is a big place, I need to go out and explore it.

This is HIND body text REM 2….THIS IS HIND IN ALL CAPS…. blah blah The old cat jumped on top of the door and was very hungry when it saw the mouse. I want to get my own house ha, ha, the world is a big place, I need to go out and explore it.

This is PROMPT body text REM 2….THIS IS ALL CAPS…. blah blah The old cat jumped on top of the door and was very hungry when it saw the mouse. I want to get my own house ha, ha, the world is a big place, I need to go out and explore it.

This is Merriweather Title 65 px semi bold

Write the book that changes lives.

This is Montserrat text REM 2

THIS IS IT IN ALL CAPS…. blah blah The old cat jumped on top of the door and was very hungry when it saw the mouse. I want to get my own house ha, ha, the world is a big place, I need to go out and explore it.

Georgia is a typeface with a lot of personality. Even at small sizes, it comes across as friendly and intimate, which is something that many people argue has been lost with Times New Roman. This is thanks to both the skill of the typeface’s designer, Matthew Carter, and to any intrinsic quality of the face’s design. Since the small pixel spaces of screens can be difficult to work with, Carter has succeeded in creating a typeface family that is both highly legible and charming.

This is LORA text REM 2

This is Lora Title 65 px semi bold

Write the book that changes lives

Lora is a well-balanced contemporary serif with roots in calligraphy. It is a text typeface with moderate contrast well suited for body text. Technically Lora is optimised for screen appearance, and works equally well in print.

A paragraph set in Lora will make a memorable appearance because of its brushed curves in contrast with driving serifs. The overall typographic voice of Lora perfectly conveys the mood of a modern-day story, or an art essay.

This is Bitter Title 65 px semi bold

Write the book that changes lives

This is Montserrat text REM 2

Montserrat and Bitter Pairing

Bitter is a “contemporary” slab serif typeface for text, it is specially designed for comfortably reading on any computer or device. The robust design started from the austerity of the pixel grid, based on rational rather than emotional principles. It combines the large x-heights and legibility of the humanistic tradition with subtle characteristics in the characters that inject a certain rhythm to flowing texts.

Bitter has little variation in stroke weight and the Regular is thicker than a normal ‘Regular’ style for print design. This generates an intense color in paragraphs, accentuated by the serifs that are as thick as strokes with square terminals.

Each glyph is carefully designed with an excellent curve quality added to the first stage of the design, that was entirely made in a pixel grid. The typeface is balanced and manually spaced to use very few kerning pairs, especially important for web font use since most browsers do not currently support this feature.

Bitter also pairs great with Montserrat. It has similar x-height and similar letter forms.